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7 de agosto de 2010

FINAL THOUGHT



This class help me to improve my English skills, I also could practice my pronuntiation and refresh all my knowledge.


A very important thing that I learn is about being a blogger, I knew a little bit about it, but here I learned a lot, not just rules that I have to follow in order to make a good blog, in order to be a very good blogger. I also learned some tips for working better with the blog tools.




A good thing that I want to emphasize is the oportunity of meeting participants of other postgraduate programs, share with them was a nice experiences, and help me to expand my circle of friends and know other students experiences.








IMAGE FROM:


http://bitelia.com/2008/09/caricatura-sobre-las-cinco-etapas-de-un-blogger

FINAL PROJECT - Y042P. ESTRATEGIAS DE LECTURA. PATRONES DE ORGANIZACION

STEVE JOBS BIOGRAPHY

Steven Paul Jobs (born February 24, 1955) is an American business magnate and inventor. He is well-known for being the co-founder and chief executive officer of Apple. Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney.

In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula, and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see the commercial potential of the mouse-driven graphical user interface which led to the creation of the Macintosh. After losing a power struggle with the board of directors in 1985, Jobs resigned from Apple and founded NeXT, a computer platform development company specializing in the higher education and business markets. Apple's subsequent 1996 buyout of NeXT brought Jobs back to the company he co-founded, and he has served as its CEO since 1997.

In 1986, he acquired the computer graphics division of Lucasfilm Ltd which was spun off as Pixar Animation Studios. He remained CEO and majority shareholder until its acquisition by the Walt Disney company in 2006. Jobs is currently a member of Disney's Board of Directors.




PATRONES DE ORGANIZACION


•Scanning

When was Steve Jobs born?

In February 24, 1955



When has he become a member of Disney's board?

In 2006



What did he develop in the late 1970s?

He developed and design the first commercially successful lines of personal computers


What is he doing currently?

He belongs to the Board of Directors of Disney




•Marcadores de tiempo:
February 24, 1955
2006
late 1970s
early 1980s
1985
1996
1997
1986
2006

Marcadores de secuencia
previously
following
first
after
subsequent
back
since
until
currently


Source:
http://en.wikipedia.org/wiki/Steve_Jobs
IMAGE FROM:
http://en.wikipedia.org/wiki/File:Steve_Jobs_Headshot_2010-CROP.jpg

FINAL PROJECT - Y042P. ESTRATEGIAS DE LECTURA. PREDICCION. SKIMMING. SCANNING


C.- Estrategias de lectura:



Prediccion: (busca un articulo que tenga una imagen que te ayude a predecir)

Social Network Marketing – A Beginner’s Guide

Social Networking is changing the face of online marketing. If used correctly, social network marketing can:

•Improve your professional image
•Find new customers
•Learn more about your customer’s needs
•Provide better customer service
•Teach you more about your profession and how you can improve your service
So what are the social networking marketing basics?

Be Social!
Social network marketing is easier than you think. Don’t worry about which social network is the latest and greatest. Whichever networks you choose to engage with, be social.

How can marketing be social?
Internet users don’t want to be talked to. They want to be talked with. If you shove marketing language down their throats, they will shut you out of their world. Show your human side. Talk to people online like you would talk to them in your store. Give them professional advice in a friendly way. Talk about life on occasion. Be a real person. Internet users are more likely to do business with you if you have a personal connection with them.

Which networks should I join?
It depends. The general rule of thumb is choose 2-3 networks and focus on them. In general, Twitter, Facebook, and one other network related to your profession is a good way to go. It is better to be active in a few networks than inactive in many.

Sayenko Design actively uses Twitter, Facebook, and the Graphic Design Network.

I want to give Social Networking a chance, but I’m intimidated.
Don’t worry – the more you participate in social networks, the more comfortable you’ll become. Communities are generally very welcoming to new members and will be happy to have you there!

If you have any questions about social networking for business, feel free to send us a message. We are always excited to help businesses reach their potential through social networking!

C.- Estrategias de lectura:

Prediccion: (busca un articulo que tenga una imagen que te ayude a predecir)
The article is about social networks marketing, the title and the image located at the beginning helps to predict about the text.



Skimming:
•Palabras claves:


social, network, marketing, internet, twitter, facebook



Palabras que se repiten:


social, network, marketing, talk, real, human, with, to




Scanning:


The main idea of the text is about social networks marketing. It gives us some advices of the use of social networks as a marketing tool.



Marcadores de definicion:

can


Definition

Social Network Marketing is an strategy that allows to improve the professional image of a company or a person, it can also help to find new customers, learn more about the customer’s needs and provide better customer service .



Source:


http://www.sayenkodesign.com/social-network-marketing-a-beginners-guide/

FINAL PROJECT - Y042P. ACITIVITY B. Estructura de la oracion

B. Estructura de la oracion (3 ejemplos) (Selecciona uno o dos parrafos de u articulo relacionado a tu area de experticia)

Elements of a Viral Marketing Strategy
Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources
Let's examine at each of these elements briefly.


B. Estructura de la oracion:
SENTENCE 1.
Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy

1.Frase nominal
Some viral marketing strategies
2.Nucleo de la frase nominal
strategies
3.Frase verbal
work better than others, and few work as well as the simple Hotmail.com strategy
4.Nucleo de la frase verbal
work

SENTENCE 2.
A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be.

1.Frase nominal
A viral marketing strategy
2.Nucleo de la frase nominal
strategies
3.Frase verbal
need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be
4.Nucleo de la frase verbal
need

SENTENCE 3.
An effective viral marketing strategy: Gives away products or services.

1.Frase nominal
An effective viral marketing strategy
2.Nucleo de la frase nominal
strategy
3.Frase verbal
Gives away products or services
4.Nucleo de la frase verbal
gives


Source:
http://www.wilsonweb.com/wmt5/viral-principles-clean.htm

FINAL PROJECT - Y042P. ACTIVITY A. CATEGORIAS LEXICALES



A. Categorias lexicales y uso del diccionario.

A History of Visual Merchandising in Retail Stores
By Sarah Marie


The Development of Arcades
The second step in the evolution process occurred in Europe during the beginning of the 19th century with the development of arcades. Arcades, or passages, were covered streets that were constructed using iron and glass. Historically, they can be traced back to bazaars of the Arabian Peninsula and Asia Minor. The experimentation with new materials greatly improved the esthetic qualities of the shops that were housed within the arcades. The main features of the arcades were their glass skylights, which often stretched the entire length of the passageway. The skylights created a completely enclosed, visually stimulating shopping environment. Unfortunately, the skylights were extremely expensive and caused many technical difficulties. Also, the visually appealing shopping area that the arcades created outside, usually did not extend to inside of the shops. Therefore, the arcades became mainly associated with observers who were just out to walk around - not necessarily shop.



A. Categorias lexicales y uso del diccionario.

1. Identificacion de palabras que no se conocen su significado: Uso del diccionario.. agrega las abreviaciones ( al menos 5 palabras)





PASSAGEWAY
Main Entry: pas·sage·way
Pronunciation: \-ˌwā\
Function: noun

APPEALING
appealing (adjective)

ARCADES
Main Entry: Ar·ca·des am·bo
Pronunciation: \ˈär-kä-ˌdes-ˈäm-bō\
Function: foreign term
Etymology: Latin


2. Tiempo verbales (selecciona 1 ejemplo para cada tiempo verbal presente en el texto)

PAST SIMPLE: The second step in the evolution process ocurred in Europe during the beginning of the 19th century...

3. Idea principal del texto (en español)
The text is about the history of the visual merchandising, in this case the author writes about The Development of the Arcades, that is considered the second step
in the evolution process of this technique.

4. Categorias lexicales: (2 ejemplos por categoria)

•Palabras de contenido: step, arcades
•Palabras de Función:the, during
•Verbos: ocurred, improved
•Adverbio: historically, greatly
•Adjetivo:aesthetic, stimulating
•Artículo: the,
•Preposiciones: in, of
•Conjunción: and,
•Cognados verdaderos: evolution, process
•cognados Falsos:
•Sufijo:ocurrED, durING
•Prefijos:SKYlights, OUTside



Source:
http://hubpages.com/hub/A-History-of-Visual-Merchandising-in-Retail-Stores

LINK

I have chosen Social Marketing Institute site because provides good information about activities related to Social Marketing.


The Institute will learn, develop and facilitate the application of the very best social marketing practices in a wide range of settings all over the world.

IMAGE FROM:

5 de agosto de 2010

UNIT IV. ACTIVITY B. TIME MARKERS










A History of Visual Merchandising in Retail Stores
By Sarah Marie

In our current, consumer-oriented culture, people do not shop merely to obtain items they need, but also to satisfy their wants. Frequently, shopping does not even involve making a purchase. For consumers, window-shopping has become a popular pastime. Visual merchandisers create "miniature worlds" for merchandise in an effort to attract the attention of consumers, draw them into the store and keep them coming back in the future. Despite the advanced techniques seen in visual displays, visual merchandising is not a new concept or art. As early as the 18th century, merchandise was staged in interesting and unique arrangements to attract consumers.

The Early Stores

Prior to the late 18th century, when the contemporary methods of visual merchandising began to evolve, store owners and managers cared little for the appearance of their stores and the presentation of merchandise. Very little merchandise was displayed within the store. Rather, a customer would enter the store and speak with the retailer, who would then present merchandise that was kept in a back room. "Sales talk" and an ability to persuade were very important in convincing a customer of the quality of a product and making a sale. The evolution in store design brought about a new "process" of shopping. It was not longer a verbal engagement between retailers and customers, but now a "sensory experience". The first step in the evolution of store design occurred when small stores began to display their merchandise openly to the public, instead of keeping it stored in back rooms. Eventually, the deliberate displaying of goods became an important tool for retailers. What was once unattractive stores that were not meant to visually appeal to consumers, slowly became exciting shopping venues.

B. Seleccione otro texto relacionado con su área de experticia y extraiga las palabras claves, diga si son de instrucciones, o de secuencia u ordenamiento del tiempo. ·

Marcadores de Tiempo
current,
new,
early,
18th century,
prior,
late,
18th century,
when,
began,
new,
longer,
now,
first,
when,
began,
eventually,
became,
was,
slowly became.

Tipo de texto

Descriptive, time sequency

Idea general del párrafo

The text is about the history of a marketing technique called visual merchandising and how this technique has evolved. This part of the text just covers the first years of the technique`s evolution, in the 18th century.

Source and Images:
http://hubpages.com/hub/A-History-of-Visual-Merchandising-in-Retail-Stores



UNIT IV. ACTIVITY A. DEFINITIONS

The Six Simple Principles of Viral Marketing
by Dr. Ralph F. Wilson, E-Commerce Consultant

Web Marketing Today, February 1, 2005. Originally published 2/1/2000 I admit it. The term "viral marketing" is offensive. Call yourself a Viral Marketer and people will take two steps back. I would. "Do they have a vaccine for that yet?" you wonder. A sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether genre somewhere between disaster movies and horror flicks. But you have to admire the virus. He has a way of living in secrecy until he is so numerous that he wins by sheer weight of numbers. He piggybacks on other hosts and uses their resources to increase his tribe. And in the right environment, he grows exponentially. A virus doesn't even have to mate -- he just replicates, again and again with geometrically increasing power, doubling with each iteration:
1
11
1111
11111111
1111111111111111
11111111111111111111111111111111
11111111111111111111111111111111111111111111111111111111111111

In a few short generations, a virus population can explode. Viral Marketing Defined What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing." While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won't try. The term "viral marketing" has stuck.

Unidad 4. Patrones de Organización de un Párrafo

A. Seleccione un texto relacionado con su área de experticia.Lea el texto y extraiga las definiciones y los marcadores del discurso.

VIRAL MARKETING:

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

MARKERS:
describes,
has been referred to,
is called.

Source:
http://www.wilsonweb.com/wmt5/viral-principles.htm

IMAGE FROM:
(1) blaugh.com;
(2) http://blog.delucio.com/2008/07/11/marketing-viral-con-videos-en-internet/


3 de agosto de 2010

UNIT 3. ACTIVITY. PREDICTION, SCANNING, SKIMMING


Sidewalk Catwalk: Mannequins to Land in Manhattan

Get ready New York. Fashion is hitting the streets, quite literally (and visual too!). Launching in June, an outdoor public fashion parade dubbed "Sidewalk Catwalk" will debut along the Broadway Pedestrian Plaza between Times Square and Herald Square in the heart of Manhattan's Fashion District.
High-end mannequin manufacturer Ralph Pucci Intl. is taking part in the public art event, featuring 31 female Pucci sculptures, which are part of the Pucci MANIKIN series. "The Timeless Walking Women" are made in one piece, constructed as sculptures rather than traditional mannequins. Inspired by the work of Alberto Giacometti, the fiberglass sculptures are finished in a foundry slate, with industrial fittings as added reinforcement to be able to handle the outdoor elements. The women will share the landscape with British sculptor Antony Gormley's 31 life-sized male sculptures. But fear not, fashionistas. Those sculptures aren't going to be standing out in the street nekkid (Diva would never approve). No, they'll be wearing clothes designed by 31 high-profile designers, including Calvin Klein, Diane Von Furstenberg, Michael Kors, Anna Sui, Betsey Johnson, Kenneth Cole, Tommy Hilfiger, Norma Kamali, Isabel Toledo, John Bartlett, Catherine Malandrino and Carlos Falchi. And thanks to weather-resistant fabrics from Material ConneXion, those outfits will be durable and fashion-friendly the whole season through. They better be. The Sidewalk Catwalk runs from June 24 to Sept. 6, rain or shine!

http://retaildesigndiva.blogs.com/retail_design_diva/visual_merchandising/


Técnicas de lectura: prediccion, scanning y skimming
Seleccione un texto que tenga una imagen.
Observe la imagen y conteste las siguientes preguntas.

De acuerdo al título y la imagen, ¿cuál cree usted que es el tópico que está a punto de leer?
I think the topic is related to a fashion exhibition in the streets of New York City.

¿Cuál es la idea general del texto?
It describes some fashion activities that are being celebrated in the streets of New York where some of the most important fashion designers are taking part.

¿Que palabras se repiten?
the, sidewalk, catwalk, in, and, are, to, women, be, outfits

¿Que palabras se parecen al español?
mannequins, visual, June, public, debut, plaza, district, manufacturer, part, event, sculpture, series, pieces, constructed, traditional, inspired, industrial, elements, approve, designed, designers, including, durable.

¿Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto?
Sidewalk, catwalk, the picture which illustrates the article.

¿De qué trata el texto? Lee el primer párrafo y el último o la ultimas ideas del último párrafo.
The selected text is about an activity called Sidewalk Catwalk which will be holding in the streets of New York until September. It describes the mannequins that are being used, the material are those mannequins made of and also mentions the fashion designers are taking part of this activity. It also describes who inspired the mannequins confection and how were constructed, and mention as an important topic that the exhibition is made using materials resistant to the weather.